How to Promote Spotify Playlist to Get More Followers: Five Best Ways

After making a great playlist, it is time to promote Spotify playlist so you can get followers. You can do it by planning your campaign and using a personal network.

Spotify is the biggest audio streaming platform on the internet. This means there is a massive opportunity for creators to reach a wide range of audiences on the platform. However, this also means that there is a massive competition among artists and musicians to get noticed on the platform because there are so many new talents that are coming up every day.

Now, imagine that you have created an amazing playlist on Spotify. The next step for you would be to get followers on that playlist so that you can share your favorite music with Spotify listeners. But without clever marketing, there are not many effective ways to make people notice your playlist. To promote Spotify playlist, you need to apply some strategic marketing techniques that will make sure you are getting more and more followers on your playlist.

5 tips to get you more listeners:

1. Plan the campaign beforehand

If you want to get new followers and listeners on the playlist, you need to push it as much as you can online. You can take inspiration from what is always trending on social media. This will help you plan the advertising campaign. At the same time, plug in your playlist in advance while trying other ways to get followers. There is a technique called "follow-for-follow" that is one effective way to connect with other creators. Also, try to keep your playlist idea original while trying other ways to get as many followers as you can.

2. Use your personal network

Just like how social media content creators increase their followers on Facebook, Twitter, and Instagram, you need to increase listeners on your Spotify playlist. A quick and effective way to do this is by using straightforward promotional tools such as sponsored posts. Using this will help you to reach more people on the social media network. You can also advertise your playlist personally. For this, contact the local bars, venues, cafes, and other independent shops to play the playlist in their stores.

3. Exchange Spotify playlist

Another great way to make sure the followers are increasing on your playlist is by joining the Spotify community. There is an option on the community called "Spotify Playlist Exchange" that can be a very beneficial promotional tool. To use this, log in to Spotify using your username and password and post the playlist to the Spotify Playlist Exchange. You need to put a brief description on the playlist that will inform other users what genre is, why you created the playlist in the first place, and whether you plan to keep the playlist updated or not. Always remember to tag related genres. This will help guide the listeners who are searching for a particular type of music in Playlist Exchange.

4. Contact other playlisting sites

If you put in the work, you will find several sites that push playlists on the internet. Contact them and submit your playlist there. This is like promoting your music through a Spotify promotional campaign but you are doing this for your playlist. Most of these push playlist websites are compatible with both Android and iOS and are also mostly free to download. Choose the websites with the biggest ratings and submit your work there.

5. Partner up with other playlist curators.

You will find various playlist curators on the internet that you can collaborate with and increase the number of followers on your uploaded playlist. Partner up with them to create a playlist that has mutual advantages. These platforms will help you rank higher on Spotify searches, increasing your reach, and making your playlist more visible to Spotify users. Just make sure to send in an application that proves you as a professional who works within the deadline to get the first impression right.

To conclude everything, increasing followers on Spotify playlists is no easy thing, but planning the advertising campaign, using your network, and collaborating with other curators can make it a little easier for you.